Redesign and logic for a polished, user-friendly CPQ (Configure, Price, Quote) product
The redesign transformed PartneRite into a professional SaaS product positioned for partner adoption. Stakeholders reported:
Increased confidence in product demos with business partners
Faster completion of export quote workflows
A clear, scalable design system for future features
As founder of BDE Studio, I led the complete redesign of PartneRite, a SaaS platform for B2B business partners. The original product, built by engineers, lacked the usability and polish required for customer adoption.
My role:
Led end-to-end UX/UI redesign
Transformed workflows for managing customers, partners, and products
Delivered a polished, professional interface ready for non-technical users
The platform had strong functionality but an unintuitive interface. Users struggled with:
Complex workflows that required too many clicks
Engineer-first design with unclear hierarchy
Export quote flows that were difficult to navigate
For a B2B portal meant to manage customers, partners, and product quotes, usability was the barrier to growth.
Information Architecture
I reorganized the product into logical sections: Customers, Partners, Products, Quotes. Each section became accessible from a consistent navigation system.
Quote Export Flow
The quote export process was a critical workflow. I redesigned it as a guided step-by-step flow with clear progress indicators.
Polished SaaS UI
Introduced a clean design system with consistent typography, spacing, and interaction patterns
Created data tables with filters and sorting for manageability
Designed action-first layouts so users knew what to do next
I worked directly with my client to consistency iterate. The client regularly conducted usability walkthroughs with early pilot users.
Key insights included:
Users wanted clarity of navigation (grouped, predictable menus)
Export quote flow needed to be linear and obvious
Data-heavy screens required visual hierarchy and scan-ability
This project reinforced the importance of translating functionality into user-centered design. It taught me how to balance client needs, technical constraints, and usability standards while bringing professional polish to a SaaS platform.